Using ASIC’s Check Name Availability search, you can quickly verify whether your proposed company name is identical or too similar to an existing one on the register. This simple search helps you avoid rejection, delays, and costly rebranding mistakes.
What Is the Check Name Availability Search?
The Check Name Availability tool allows you to see if your proposed company name is already registered or reserved with ASIC. It’s fast, free, and essential for:
- Registering a new company
- Changing an existing company’s name
- Avoiding name conflicts with existing businesses
- Ensuring compliance with ASIC naming rules
Why it matters:
ASIC will not allow you to register a company with a name that is identical to one already on the register. Even names that are similar may cause issues or lead to rejection.
Start your search here:
https://asic.gov.au/online-services/search-asics-registers/
What Information Will You See for Free?
This search provides a simple, clear list of:
- Existing company names identical to your proposed name
- Similar company names that may cause confusion or registration issues
- Business names that could conflict with your chosen name
This helps you refine your name early, choose something unique, and avoid wasting time during the registration process.
What Information Can You Purchase?
There’s nothing to purchase for this search. It’s completely free.
Once you find a name that is available, you can then proceed to reserve or register it through ASIC Connect.
Why This Step Matters
Checking name availability isn’t just about branding. It’s about legal compliance. Choosing an unavailable or conflicting name can lead to:
- Rejection of your company registration
- Trademark issues
- Website and domain conflicts
- Extra costs for redesigns or reprints
A quick search today can save you from expensive setbacks later.
Pro Tip
Always check name availability before creating logos, launching a website, printing business cards, or investing in branding materials.
This ensures your efforts are protected and your name can legally be registered.
Ready to Check Your Company Name?
✔ Start your ASIC name check here:
https://asic.gov.au/online-services/search-asics-registers/
✔ Learn more about registering your company:
https://asic.gov.au/for-business/registering-a-company/
